Omron Healthcare Appoints LATAM Market Access Inc. as Market Access Consultants in Colombia for its Automated Blood Pressure Monitor Devices in Colombia
[ORLANDO, FL, July 6, 2018] - Omron Healthcare, Inc. ("Omron") has appointed LATAM Market Access Inc. ("LATAM") as its market access consultants in Colombia. LATAM will help Omron formulate a strategy and implementation plan in Colombia so that more hypertensive patients have access to Omron's automated home blood pressure (BPM) monitors in Colombia; thus, making it easier for patients to monitor their blood pressure at home and reducing their risk of heart attacks and strokes.
Possibly due to low out-of-pocket costs and lack of education and adherence to clinical practice guidelines, hypertensive patients do not use automated home BPMs in Colombia. Clinical practice guidelines in Colombia strongly recommend the use of automated home BPMs, however, prescribers don't seem to follow the guidelines, and patients are apparently not aware of the guidelines nor the benefits that they will obtain by monitoring their blood pressure at home.
According to Colombia's Ministry of Health statements, the silent epidemic of cardiovascular diseases such as coronary syndrome, thrombosis, diabetes, and hypertension is revealed in the emergency rooms of the health care providers as being directly responsible for the main mortality causes in the country.
"The mega goal proposed by the health sector for the past two years has been the reduction of eight percent in preventable premature mortality associated with cardiovascular diseases, cancer, diabetes and chronic respiratory diseases. Here, arterial hypertension plays a fundamental role as the ninth cause of mortality in the country and we have to put an end to this incidence," said José Fernando Valderrama, deputy director of Noncommunicable Diseases at Colombia's Ministry of Health.
Mr. Valderrama has also indicated that hypertension is directly responsible for the main mortality causes in the country: heart attack (first place) and stroke (third place).
Omron's BPMs are already registered at Colombia's medical device regulatory agency, INVIMA. Omron has an ample distribution network in Colombia and aims to facilitate patient access to its innovative automated home BPMs. For this, Omron has appointed LATAM as expert market access consultants. LATAM will create for Omron a strategic and tactical market access plan to make it easier for patients to monitor their blood pressure at home, thus reducing their risk of heart attacks and strokes.
LATAM will assist Omron in Colombia perform a comprehensive analysis of the market including face-to-face interviews with payers (i.e., health management organizations or EPS' as they are called in Colombia), physicians who are key opinion leaders and typically influence and prescribe BPMs, distribution channels, and other relevant stakeholders. The market research analysis should explore topics such as device availability, competitive differentiation, key sales drivers, technology preferences, patient needs, etc.
About Omron Healthcare, Inc.
Omron Healthcare, Inc. is a leading manufacturer and distributor of personal heart health and wellness products. Omron’s market-leading products include home blood pressure monitors and electrotherapy devices. Since Omron invented its first blood pressure monitors more than 40 years ago, the company has been passionate about empowering people to take charge of their health at home through precise technology. Helping people improve their ability to live a healthier life is the heart and soul of Omron’s purpose. The company recently evolved its mission to Going for Zero, the elimination of heart attacks and strokes. For more information, visit OmronHealthcare.com.
About LATAM Market Access Inc.
LATAM Market Access Inc. is a US-based consulting organization that delivers a full spectrum of market access, market entry, clinical trial, and regulatory offerings from bench to commercialization so that foreign manufacturers of regulated products can have long-term success in Colombia.
LATAM Market Access Inc.
Julio G. Martinez-Clark, +1 (954) 903-7210
Chief Executive Officer